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Marketing · Risk & alerts

Paid Media Anomaly Detection & Budget Approval

Starts when: Hourly while campaigns run, and immediately when spend or performance crosses a threshold

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Free plan · Outcome verification included · You approve every connection

How it runs

Six stages, from the moment it starts to the checks that keep running afterwards.

  1. It starts

    Hourly while campaigns run, and immediately when spend or performance crosses a threshold

  2. Awish plans it and asks for each app

    The apps it needs are connected one at a time, with your permission, before anything runs.

  3. It does the work

    Exactly as the request below describes, across the connected apps.

  4. It stops where a person should decide

    Never increase a budget or pause a strategic campaign without explicit approval, and cap any approved change by policy.

  5. It verifies the outcome

    After each run, Awish checks that the campaign, list or report reached the right place.

  6. It keeps monitoring

    Failures, silent failures and connection health are watched on every plan; anomalies, root cause and recommendations on Business.

The request it runs

This is what opens in chat when you use the template. Change any part of it before anything connects.

“I need an automation for paid media anomaly detection and budget approval. Run it every hour while paid campaigns are active, send a daily summary at 9:00 AM, and trigger it immediately when spend or performance crosses a defined threshold. It should compare spend and performance against rolling baselines, identify the anomalies, summarise the likely causes, recommend budget or pause actions, and request approval in Slack before applying any change. Connect it with Google Ads, Meta Ads, LinkedIn Ads and Google Sheets. Never increase a budget or pause a strategic campaign without explicit approval, and cap any approved change by policy.”
Apps it connects
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Google Sheets

Monitoring included

What Awish watches once this template is running.

  • Outcome verificationEvery plan
  • Silent-failure detectionEvery plan
  • Connection healthEvery plan
  • Hours saved and ROIEvery plan
  • Anomaly detectionOn Business
  • Root-cause explanationOn Business
  • Recovery recommendationOn Business

How monitoring works

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Questions about this template

Can I change where it stops for approval?

Yes. Open the template in chat and say where you want it to stop. The plan updates before anything connects.

What if one of these apps is not connected yet?

Awish asks you to connect each app it needs, one at a time, before the workflow runs. You can decline any of them.

How does Awish know this workflow worked?

After each run it checks that the campaign, list or report reached the right place, in the app where that should happen. If a run reports success but the result is missing, it flags a silent failure.

Run it on your own apps

It opens in chat with the request written. See the plan, approve each connection, and Awish verifies the outcome from the first run.

Use this templateCustomise with AI

Free plan · No credit card required